Posted on

Donating Art and the Solution by Maria Brophy

 

http://mariabrophy.com/
http://mariabrophy.com/

This is an amazing article written by Maria Brophy about being asked to donate your art to charities and how they can create an environment that is beneficial for all of us.

“Reprinted from Maria Brophy.com, a blog that helps creative entrepreneurs design the career and lifestyle of their dreams.  Visit at http://www.MariaBrophy.com

Please go to her site and subscribe,  it is filled with amazing information!!!!

Thank you so much Maria for your information generosity!

For the full article please go to the link :

http://mariabrophy.com/business-of-art/the-problem-with-donating-art-and-the-solution.html

Here are the highlights of  what Maria wrote;

“We recently sent Drew to a fundraiser put on by Hinano Tahiti, one of our clients.  They asked Drew to do a live, custom painting of a surfboard at the event, which was to be auctioned that night.

There was an exciting bidding war between two men, and of course only one could “win”.  It was fun watching the interaction!

We charged a fee to have Drew paint the surfboard at the event.  They sold the painting for three times as much and one happy gent went home with the painting.  The charity made out and it was a win-win for all.

Hinano Tahiti understood the importance of providing top quality work at auction.  They also appreciated Drew’s time and had no problem compensating him for it.  If only all fundraisers worked this way…

There are many great charities in the world, and they need your art!  But there can be problems with donating art to charities.

The good news is, together we can help charities to get better quality artwork by encouraging them to create a new way of working with artist donations.

THE PROBLEM CHARITIES HAVE BY NOT SHARING REVENUE WITH THE ARTISTS:

You’ll go broke giving to every charity that asks.  I know we used to give to anyone who called.  It was flattering at first.  Then, as years went on, I found many, many problems with giving blindly and not asking for anything in return.

For one, we were losing money we couldn’t afford to.  We already had our personal charities that we donated money to.

For another, it was taking a lot of our time and energy.  And some of the people we were giving to sadly did not appreciate it.

And lastly, we found that we weren’t wanting to give the best artwork, but rather tempted to give the items that didn’t sell.

Drew and I attended a Surf Industry Ball a few summers ago.  It’s a black tie event held yearly at the beautiful St. Regis Resort.  They hold a charity auction, both silent and live.  Many people who attend are wealthy and have no problem bidding on $10,000-$100,000 items.

You would think an event such as this would attract quality artwork.  But in the silent auction, there were amateur pieces.  There were also a few pieces of art from successful artists that appeared as though they took art that wasn’t selling in their studio and donated it to get rid of it.

Auctioning low quality art at a black tie event does not work.  But I also know, first hand, that this event does not share in the revenue with the artist donating the work.

And that’s a problem.  If the charity is not making it worthwhile financially to donate art, they are not going to attract quality art.

HOW MANY CHARITABLE DONATIONS SHOULD YOU MAKE?

Choose 2 or 3 charities that you care about and give to them.  By focusing on just a few charities, you can actually make a difference with your donations.  After your chosen few, give only to organizations that share in the revenues of the sales.  Never donate anything if it will hurt you financially.

Every day I receive 3 to 4 e-mails and calls from people, friends and clients who ask for a donation.  This is the downside to having a lot of friends and doing too much networking!

The requests range from the local High School grad night event to very prestigious events and everything in between.

Always, the charities are excellent organizations which are doing wonderful things.  It’s hard to turn these people away, particularly if the person is a friend or client.

But if I gave to even half of the requests, I’d have to shut my business down and get a real job, God forbid!

Usually for the small stuff, like the High School, I’ll donate art prints that are just sitting in the studio.  It’s not a problem to do that.

But for the black-tie events, we would not want to donate anything but top quality artwork.  Otherwise, what’s the point?  If you donate artwork that’s less quality compared to what you are proud of, than you will detract new collectors and you’ll make a bad name for yourself.

But on the other hand, when donating your best work, you’ll need to be compensated.

Together, we can convince the charities out there that it’s in their best interest to make it enticing for artists to donate their best works.

CHALLENGES WITH CHARITABLE REQUESTS THAT WE CAN HELP TO CHANGE:

  • Many charities do not give the artist a portion of the proceeds.
  • The expenses out of pocket for art supplies, canvas and frames:  Many charities ask for Drew’s painted surfboards.  The surfboard itself costs us $400 – $600 depending on the quality and size.  And then there’s the art supplies and time to paint it.
  • IRS Does not Value Artist’s Time: We are not able to write off the amount of time it takes to paint.  The IRS only allows you to write off your materials, which artists do anyway.  You are often better off writing a check for the charity rather than giving them art (unless they split the revenue).
  • Nothing to Gain: Other than feeling good about your contribution, there is little to gain.  There is no marketing value to these events, unless your name and art is printed on all of their brochures and advertising (this rarely happens).
  • Art can auction for less than it’s worth:  Occasionally the paintings we have contributed have auctioned off for less than our collectors pay.  This hurts the artist, the collectors and the value of the art.

THERE IS A SOLUTION!

A few years ago we instituted guidelines for charities.  I wrote about it on Drew Brophy’s blog back in September – you can read that here.

And thanks to Lori Woodard’s point of view written in her article titled FUNDRAISERS THAT DO IT RIGHT on Fine Art Views Blog last week, I’ve been inspired to fine-tune how I handle the requests.  I’ve tidied up a form letter that I now am sending to every request for a donation.   There is a copy at the bottom of this post.

TOGETHER, ARTISTS CAN HELP CREATE A WIN-WIN FOR CHARITIES, ARTISTS AND COLLECTORS:

Artists, let’s all get on the same page here and help educate the fundraisers and charities that need our help.  If we encourage them to, Charities will make it easier for artists to donate their top quality art.  It’s a win-win for everyone.” Maria Brophy

 

Please go to the link so you can copy and use the  form letter they send out labeled:

Drew Brophy CHARITABLE DONATION GUIDELINES

 

Posted on

Dog Wash Fundraiser

Hi everyone!

Here are 2 fundraiser ads that my husband Kent & volunteered our time & talents for the Humane Society of Marion County.

I created the Illustration and he created the Graphics.

I hope you can come and participate & support your local Humane Society 🙂

Posted on

A Ceiling Tile

Today I participated in a very special Event at the Appleton Museum of Art. From September 12 thru October 10, the Appleton is hosting the Centers’ “Healing Hearts” Exhibition. This is an incredible program were artist from the Ocala community pair up with the Marion County Mental Wellness Coalition and they create artwork with mentally challenged individuals creating a very powerful and moving show. The artwork ranges from children all the way to adults, from abuse, to drug related problems, to mental handicaps. It is art healing the mind, soul and spirit. The artwork is amazing specially when its paired with the explanation of how the person was feeling and what it means to them. I hope those of you that live close by will get a chance to stop by and see it.

Today the Munroe Regional Medical Center had Ceiling Tiles for anyone that wanted to stop by and paint them. These ceiling tiles will be hung around the Hospital, usually above beds, so that the patients that are staying there can see artwork when they look up. This project has been going on for years and I’ve had the pleasure to have worked on my second tile. The first tile I created was of a Lab Angel Puppy flying in the sky. It was sweet and very colorful. I had a client of mine bring a friend to my studio because she wanted to meet me, because when she was at the hospital she stayed in the room were my ceiling tile was. She told me that looking up at that smiling puppy when she was so ill brought her Hope, it almost made me cry she was so sweet. So when I had the chance to participate again I jumped right in. I went with a dear friend of mine and her son and I created this whimsical horse and rider. I wish I would of had more time to work on it, but for about an hour an a half of work I think it will bring a smile to someone’s face. This is such a great program, they had a great turnout and some amazing pieces were created. I can’t wait to stop by and look up to see them 🙂

Posted on

Artful Giving

Debby Miller, Barbra Hernandez, Jessica McCune, Nancy Ledding and Rob BushfieldMe too!

Artful Giving is a wonderful event that transforms the Marion Cultural Alliance (MCA) into a Christmas boutique. This is the second year MCA brings unique, affordable gifts handcrafted by local artists to the Brick City Center for the Arts.

We had so much fun celebrating the grand opening. There was wonderful Christmas music, refreshments and ofcourse a lot of art ranging in prices that brought a smile to all the holiday shoppers. So, from Nov. 18 through Dec. 23 drop by, and get anything from Christmas trinkets, ornaments, to Ocala/Marion County-themed creations. Your purchase benefits our local artists and the work of MCA. You can see a variety of my work there too.

If you drop by be sure to meet the fantastic people that keep MCA filled with holiday cheer. From left to right on the above pictures is Debby Miller, Barbra Hernandez, Jessica McCune, yours truly, Nancy Ledding and Rob Bushfield.

Hope to see you there! Merry Christmas!!!!

Posted on

Barkitecture 2007

   Here is another Marion Cultural Alliance and Humane Society of Marion County fundraising project that I participated in that featured my Angels. Barkitecture was a terrific project were local Architects designed Dog Houses that would then be auctioned off to benefit these organizations. I helped create a house we called Cracker HoundsPaddock Park Animal Care Center sponsored it, Schatt Construction, Inc. built it, and I added my Angels to it.    It was a wonderful collaboration, that turned out great, did really well at auction, and a wonderful couple took it home to their little Angels. Scroll down Dogtownflorida.com to see more details of our Dog House. You can also see some pictures of the auction which was held at Custom Window System in Ocala.

.